ADTH
- AdTheorent Holding Company, Inc.
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Overview
Company Summary
AdTheorent Holding Company, Inc., also known as ADTH, is a technology company that specializes in advanced digital advertising solutions. Its primary focus is on programmatic advertising, which is the automated buying and selling of digital advertising inventory.
ADTH has designed and built a proprietary machine learning platform called Predictive Targeting, which analyzes large sets of data to identify the most desirable audiences for specific ad campaigns. This platform utilizes various data points such as demographics, user behavior, location, and contextual information to create highly targeted and personalized ad campaigns.
The company primarily operates within the mobile advertising space, offering services across various digital channels, including mobile apps, websites, and connected TV. ADTH's platform uses its predictive targeting capabilities to deliver ads to the right users at the right time, intending to maximize ad performance and return on investment for advertisers.
ADTH also provides measurement and analytics services to help advertisers understand the effectiveness of their campaigns. This includes tracking and analyzing key metrics such as ad viewability, click-through rates, conversions, and overall campaign performance.
In addition to its technology and targeting capabilities, ADTH offers creative services to help advertisers design and produce engaging ad creatives that effectively communicate their brand message to their target audience.
Overall, the company's main objective is to enable advertisers to reach their desired audience more effectively by leveraging sophisticated data analysis and targeting techniques, ultimately driving better advertising results.