ADV
- Advantage Solutions Inc.
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Overview
Company Summary
Advantage Solutions Inc. (ADV) is a leading provider of business solutions in the retail and consumer goods industries. Established in 1987, the company offers a wide range of services aimed at helping brands and retailers succeed in the increasingly competitive market.
ADV operates through two primary divisions: Sales and Marketing Services and Retail Merchandising.
1. Sales and Marketing Services: This division focuses on driving product sales and brand growth through various strategic initiatives. ADV provides customized sales and marketing solutions to manufacturers, helping them enhance their brand presence, increase market share, and improve overall performance. These services include market research, category management, sales analytics, retail merchandising, and shopper marketing.
2. Retail Merchandising: ADV's Retail Merchandising division offers comprehensive in-store execution services to ensure products are properly displayed, stocked, and promoted. They deploy a vast network of experienced merchandisers who handle activities such as shelf management, planogram implementation, new product launches, promotional displays, and store resets. This division aims to improve the visibility and availability of products, driving sales and customer satisfaction for both brands and retailers.
Overall, Advantage Solutions Inc.'s services revolve around optimizing the sales and marketing strategies of consumer goods companies and improving their in-store presence. By leveraging their expertise and extensive network, ADV empowers brands to connect with shoppers effectively and achieve their business objectives.