BC
- Brunswick Corporation
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Overview
Company Summary
Brunswick Corporation (BC) is a renowned American company engaged in manufacturing and selling various products in the recreation and leisure industry. The company operates in three primary segments: Marine, Fitness, and Bowling & Billiards.
1. Marine: The marine segment is Brunswick's largest division and includes brands such as Mercury Marine, Princecraft, Sea Ray, and Boston Whaler. The company is a leading provider of recreational marine engines, boats, and related parts and accessories. They design, manufacture, and distribute a wide range of motorized, non-motorized boats, and marine propulsion systems.
2. Fitness: In the fitness segment, Brunswick owns and operates the leading fitness equipment brands, including Life Fitness, Cybex, Hammer Strength, and SCIFIT. The company manufactures and sells treadmills, stationary bikes, elliptical trainers, strength training equipment, digital fitness solutions, and other fitness accessories for commercial and consumer use.
3. Bowling & Billiards: Brunswick's Bowling & Billiards segment focuses on manufacturing and supplying products and services to the global bowling and billiards industries. The company offers bowling equipment, including lanes, pins, scoring systems, and bowling center furnishings. In the billiards sector, they provide a wide array of pool tables, specialty game tables, and related accessories.
Overall, Brunswick Corporation operates in these segments with the goal of providing high-quality products and services for recreational activities, whether on the water, in the fitness center, or at bowling alleys and billiard halls. With a long history and extensive industry expertise, BC has established itself as a trusted provider within the recreation and leisure sector.