BIDU
- Baidu, Inc.
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Overview
Company Summary
Baidu, Inc. is a multinational technology company headquartered in Beijing, China. It is one of the largest internet and AI (Artificial Intelligence) companies in the world. Baidu primarily operates as a search engine provider, offering an extensive range of online products and services.
The core business of Baidu is its internet search engine, which caters primarily to the Chinese market. Baidu's search engine allows users to find information, webpages, news, images, videos, and other types of online content in both the Chinese and English languages. Similar to Google, Baidu uses complex algorithms to provide relevant and user-friendly search results.
In addition to its search engine, Baidu has expanded its operations into various other areas to diversify its business portfolio. Some of its key business segments include:
1. Online Advertising: Baidu generates significant revenue from online advertising, where it offers various advertising solutions to businesses aiming to reach their target audience in China. This includes display ads, video ads, and sponsored search results.
2. AI and Cloud Computing: Baidu has been investing heavily in AI technologies and cloud computing infrastructure. It provides AI-powered services and platforms to support research, development, and commercial applications of artificial intelligence in areas such as autonomous driving, voice recognition, natural language processing, and facial recognition.
3. Baidu App: Baidu has developed a range of mobile apps that cover various aspects of online life such as maps and navigation, online video streaming, music streaming, online shopping, and more. These apps aim to provide users with an integrated and personalized online experience.
4. Other Ventures: Baidu has also invested in several other ventures, such as online travel services (Qunar), food delivery services (Ele.me), and autonomous vehicle technology (Apollo). These strategic investments aim to broaden Baidu's reach and explore new sources of revenue.
Overall, Baidu's primary focus is providing internet search services and leveraging AI technologies to enhance user experiences and support various industries' digital transformation efforts. It aims to be at the forefront of innovation in China's rapidly growing technology landscape.