CDLX
- Cardlytics, Inc.
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Overview
Company Summary
Cardlytics, Inc. is a technology and advertising company that specializes in providing digital marketing solutions to financial institutions. The company operates a unique advertising platform that leverages their access to transactional data from millions of bank customers. By partnering with financial institutions, such as banks, Cardlytics analyzes the spending patterns and behaviors of their customers.
Cardlytics then uses this valuable data to deliver personalized and targeted advertising campaigns to those customers within their online and mobile banking applications. These ads are designed to be highly relevant and timely, based on the individual's purchase history and preferences.
Through their proprietary technology, Cardlytics enables advertisers to reach engaged and receptive audiences, as well as measure the impact and effectiveness of their advertising campaigns. The company uses both in-house and third-party analytics to measure how these campaigns drive consumer behavior and influence purchasing decisions.
Cardlytics' business model revolves around the concept of "buying what you love" and creating mutually beneficial relationships between consumers, financial institutions, and advertisers. By connecting advertisers with the right audience at the right time, the company aims to drive incremental sales and user engagement, while providing consumers with relevant and valuable offers.
In summary, Cardlytics, Inc. utilizes transactional data to provide targeted advertising solutions to financial institutions, helping them reach their customers with personalized offers.