CHH
- Choice Hotels International, Inc.
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Overview
Company Summary
Choice Hotels International, Inc. (CHH) is a renowned hospitality company that focuses on offering a range of lodging options to travelers around the world. The company operates in the franchise business model, where it grants licenses to independent hotel owners, allowing them to operate under its various brand names.
Choice Hotels has a diversified portfolio of brands that cater to different segments of the market. Some of their well-known brands include Comfort Inn, Comfort Suites, Quality Inn, Sleep Inn, Clarion, Cambria Hotels, MainStay Suites, Econo Lodge, and Rodeway Inn. Each brand caters to different customer preferences, ensuring there is an option for every type of traveler.
As a franchisor, Choice Hotels provides a variety of services and support to its franchisees. This includes assistance with property development, operations, marketing, and technology. They also offer training and access to their reservation system, which allows guests to book rooms at any of their branded hotels.
In addition to their franchise operations, Choice Hotels operates a loyalty program called Choice Privileges. This program enables customers to earn points for their stays, which can be redeemed for free nights or other rewards. This loyalty program helps drive customer loyalty and repeat business for the company's franchised hotels.
Overall, Choice Hotels International, Inc. plays a significant role in the hospitality industry by providing franchise opportunities and a diverse range of lodging options for travelers worldwide.