CLX
- The Clorox Company
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Overview
Company Summary
The Clorox Company, commonly known as Clorox, is a multinational consumer goods company that primarily focuses on producing and marketing a wide range of cleaning and household products. With a history dating back over a century, Clorox has established itself as a trusted brand in the industry.
Clorox operates in various segments, including cleaning, household, professional products, and lifestyle. Their product portfolio includes popular brands like Clorox, Brita, Pine-Sol, Kingsford, Burt's Bees, Glad, Fresh Step, and Hidden Valley, among others.
The cleaning segment offers a diverse range of products for everyday cleaning needs, including disinfecting wipes, bleach, toilet bowl cleaners, and multipurpose cleaners. These products are designed to ensure cleanliness, hygiene, and a healthy living environment.
In the household segment, Clorox offers a variety of consumer products, including trash bags, wraps, containers, and filters. They provide innovative solutions to assist in the organization, storage, and disposal of various household items.
Clorox also caters to professional needs through its professional products segment. This includes offerings for hospitals, schools, hotels, restaurants, and industrial facilities. Their products in this segment include cleaning and sanitization solutions, surface cleaners, and odor-control products.
Additionally, Clorox has diversified into the lifestyle segment by acquiring brands like Burt's Bees, which provides natural personal care products such as lip balms, skincare items, and cosmetics. This expansion reflects Clorox's commitment to meeting the evolving consumer demands for sustainable and eco-friendly products.
In summary, the Clorox Company focuses on manufacturing and marketing a wide array of cleaning, household, professional, and lifestyle products. They aim to provide effective and innovative solutions that contribute to a cleaner, healthier, and more organized living environment for consumers worldwide.