DECK
- Deckers Outdoor Corporation
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Overview
Company Summary
Deckers Outdoor Corporation is a renowned American company that specializes in designing, manufacturing, and marketing a wide range of footwear, apparel, and accessories. The company was founded in 1973 and is headquartered in Goleta, California.
Deckers Outdoor Corporation is best known for its iconic brand, UGG, which produces and sells fashionable sheepskin boots, slippers, and other footwear for both men and women. UGG is recognized worldwide for its luxurious comfort and high-quality materials.
In addition to UGG, Deckers Outdoor Corporation owns and operates several other brands that cater to various market segments. These brands include:
1. Teva: Known for its innovative and durable outdoor sandals and shoes, Teva provides footwear suitable for hiking, water sports, and outdoor adventures.
2. Sanuk: Sanuk offers a unique line of sandals and casual shoes inspired by surf and beach culture. The brand is known for its laid-back, comfortable, and creatively designed footwear.
3. HOKA ONE ONE: Focusing on athletic performance, HOKA ONE ONE designs and manufactures running shoes with enhanced cushioning and support, providing comfort and reducing stress on joints during intense activities.
4. Koolaburra by UGG: This brand features comfortable and stylish footwear inspired by UGG but at a more affordable price point. Koolaburra offers a range of boots, sandals, slippers, and shoes.
Deckers Outdoor Corporation's products are sold through various distribution channels, including wholesale sales to retailers worldwide, e-commerce platforms, and company-owned retail stores. The company also invests in marketing and brand-building activities to maintain its market presence and drive sales.
Overall, Deckers Outdoor Corporation focuses on creating innovative and high-quality footwear and apparel products across multiple brands, catering to different consumer preferences and needs within the outdoor, lifestyle, and fashion markets.