DSP
- Viant Technology Inc.
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Overview
Company Summary
Viant Technology Inc. is a company that operates as a Demand Side Platform (DSP). DSPs are technology platforms that enable advertisers to programmatically buy digital ad inventory across a vast range of websites, apps, and other digital media platforms. These platforms essentially act as intermediaries between advertisers and publishers, facilitating the buying and selling of ad space in real-time auctions.
Viant's DSP specializes in providing advanced targeting capabilities and data-driven insights to advertisers. By leveraging sophisticated algorithms and machine learning, Viant's platform helps brands and agencies identify and reach their desired audiences with greater precision and efficiency.
Viant offers a suite of tools and services that enable advertisers to manage their ad campaigns effectively. This includes features such as audience segmentation, real-time bidding, ad placement optimization, and performance measurement. The company's platform also provides valuable analytics and reporting capabilities, allowing advertisers to track the effectiveness of their campaigns and make data-driven decisions to optimize their advertising strategies.
Overall, Viant Technology Inc. aims to empower advertisers by offering them a comprehensive and user-friendly DSP solution that maximizes their ad investments and improves the targeting and performance of their digital advertising campaigns.