EDU
- New Oriental Education & Technology Group Inc.
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Overview
Company Summary
New Oriental Education & Technology Group Inc., commonly known as New Oriental or EDU, is a leading provider of private educational services in China. The company's primary focus is on preparing Chinese students for overseas studies, particularly in English-speaking countries such as the United States, Canada, and the United Kingdom.
New Oriental offers a wide range of educational programs and services to students of all ages, from kindergarten to adult learners. Some of their main offerings include language training, test preparation courses, and consulting services for application to foreign universities.
One of the key components of New Oriental's business model is English language training. They have developed a comprehensive curriculum and teaching methodology to enhance students' proficiency in the English language. These programs are designed to help students improve their listening, speaking, reading, and writing skills, which are crucial for success in international academic environments.
In addition to language training, New Oriental also specializes in test preparation courses, primarily for standardized tests like the TOEFL, IELTS, and SAT exams. These courses aim to equip students with the necessary knowledge and skills to achieve high scores in these exams, thus boosting their chances of being accepted by prestigious overseas universities.
Furthermore, New Oriental provides consulting services to students aspiring to study abroad. This includes assisting with university selection, application guidance, essay writing, and interview preparation. The company has a vast network of experienced counselors and consultants to support students throughout the application process, ensuring they put forth compelling applications to their desired universities.
New Oriental has established a strong brand reputation and a significant market presence in China over the years. Their focus on quality education and their commitment to helping students succeed in their academic pursuits has made them a trusted name in the private education industry in China.
It is worth noting that New Oriental has expanded its offerings beyond traditional brick-and-mortar classrooms to include online education as well. This move has allowed them to reach a wider audience and cater to the growing demand for flexible learning options.
Overall, New Oriental Education & Technology Group Inc. is dedicated to providing Chinese students with the tools and resources they need to excel academically, particularly in English-speaking countries, and to fulfill their aspirations of pursuing higher education abroad.