ELF
- e.l.f. Beauty, Inc.
()
Overview
Company Summary
e.l.f. Beauty, Inc., often referred to as e.l.f. Cosmetics, is a cosmetics company that operates in the beauty industry. The company is known for its affordable and innovative makeup and skincare products. e.l.f. stands for "eyes, lips, face," emphasizing its focus on essential beauty products.
e.l.f. Beauty was founded in 2004 with the aim of making high-quality cosmetics accessible to everyone at affordable prices. They strive to create products that are cruelty-free and vegan, keeping in mind the growing demand for ethical and sustainable beauty options.
The company offers a wide range of cosmetics, including foundations, concealers, blushes, eyeshadows, lipstick, lip gloss, mascara, and skincare products. They cater to diverse skin tones and preferences, ensuring that their products are inclusive and suitable for various beauty needs.
e.l.f. Beauty has gained popularity for its commitment to delivering high-quality products at affordable prices. Their products are found in various retail channels, including their own e-commerce platform, mass-market retailers, specialty beauty stores, and international locations.
In addition to their core product offerings, e.l.f. Beauty focuses on innovation and continuous improvement in product formulation and packaging. They leverage customer insights and trends to create new, on-trend, and high-performing products.
Overall, e.l.f. Beauty, Inc. is a cosmetics company that aims to make high-quality beauty products accessible to a broad range of consumers. With an emphasis on affordability, inclusivity, and innovation, e.l.f. has positioned itself as a popular and trusted brand in the cosmetics industry.