FENG
- Phoenix New Media Limited
()
Overview
Company Summary
Phoenix New Media Limited (FENG) is a Chinese new media company that focuses on providing premium content and services through various digital platforms. The company primarily operates in two segments: online advertising and content and services.
In the online advertising segment, Phoenix New Media offers a range of digital advertising solutions to businesses looking to reach the Chinese audience. They leverage their media expertise and user data to provide customized advertising campaigns across their digital platforms, including websites, mobile applications, and social media channels. This segment helps businesses effectively target specific consumer groups and maximize their advertising returns.
In the content and services segment, Phoenix New Media produces and distributes a wide range of high-quality multimedia content, including news articles, videos, live streaming, and entertainment programs. Through their flagship websites and mobile applications, such as ifeng.com and Phoenix TV App, the company keeps users informed and entertained by covering various topics like current events, finance, lifestyle, and culture. They also offer value-added services like online gaming, e-commerce, and user-generated content platforms to enhance user engagement.
Phoenix New Media has developed strategic partnerships with various content providers, including major global news organizations, to ensure a diverse and reliable content offering to their audience. They continually invest in technology and innovation to enhance user experience and stay competitive in the rapidly evolving digital media industry.
Overall, Phoenix New Media Limited aims to be a leading digital media company in China by delivering compelling content, engaging user experiences, and effective advertising solutions.