GRPN
- Groupon, Inc.
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Overview
Company Summary
Groupon, Inc. is an American e-commerce marketplace company that offers various deals and discounts on products, services, activities, and travel. The company primarily operates through its website and mobile app, connecting millions of users with local merchants and national brands.
Groupon's main focus is providing its users with deep discounts and special offers from businesses in their local area. These deals typically include restaurants, spas, fitness centers, retailers, entertainment venues, and other service providers. Customers can explore the offerings and purchase vouchers or coupons to redeem the promotions.
Merchants partner with Groupon to attract new customers and increase their brand exposure. By offering significant discounts through Groupon, businesses can reach a large subscriber base and potentially generate new long-term customers.
Groupon's business model relies on the concept of group buying, where customers receive better deals by purchasing as part of a group or as a collective. This approach incentivizes customers to share the deals with their friends and social networks, helping to spread the word about the offers and increase their popularity.
Over the years, Groupon has expanded its services beyond local deals and ventured into offering discounts on goods and travel experiences. Users can shop for products across multiple categories, including electronics, fashion, home goods, and more. Additionally, Groupon Getaways provides curated travel packages and accommodations at discounted rates.
In summary, Groupon is an online marketplace that connects customers with businesses offering deals and discounts on a wide range of products, services, activities, and travel experiences. It serves as a platform for both consumers seeking great deals and merchants looking to attract new customers.