HOG
- Harley-Davidson, Inc.
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Overview
Company Summary
Harley-Davidson, Inc. is a well-known American motorcycle manufacturer founded in 1903. The company primarily designs, manufactures, and sells heavyweight motorcycles. Harley-Davidson motorcycles are renowned for their distinctive design, sound, and strong brand image.
In addition to motorcycles, Harley-Davidson also offers a range of related products and services. These include motorcycle parts and accessories, riding gear, motorcycle apparel, and merchandise. They operate a global network of dealerships where customers can purchase and service their motorcycles, as well as buy branded merchandise.
Harley-Davidson places a strong emphasis on building a community around its brand. The company promotes motorcycle-related events, rallies, rides, and other social activities to bring together Harley-Davidson enthusiasts, known as "Harley Owners Group" (HOG) members. This community-building approach contributes to the sense of belonging and loyalty among Harley-Davidson customers.
To meet the varying needs and preferences of customers, Harley-Davidson offers a diverse product lineup. They produce a wide range of motorcycles, including cruisers, touring models, trikes, and electric motorcycles under the brand name LiveWire. The company also focuses on continuous innovation and improvements in motorcycle technology to enhance performance, safety, and environmental sustainability.
Harley-Davidson faces competition from both domestic and international motorcycle manufacturers. They operate in a highly competitive industry and must adapt to changing market trends, customer demands, and regulatory requirements.
Overall, Harley-Davidson, Inc. is dedicated to manufacturing and selling motorcycles while fostering a passionate community of riders around the world. They strive to deliver iconic, high-quality products that cater to the desires and lifestyle of motorcycle enthusiasts.