LOCO
- El Pollo Loco Holdings, Inc.
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Overview
Company Summary
El Pollo Loco Holdings, Inc., commonly known as El Pollo Loco, is a restaurant chain specializing in Mexican-style grilled chicken. Established in 1975 in Los Angeles, California, El Pollo Loco has grown to become a well-known and successful fast-food brand.
The company's main offering is its flame-grilled chicken, which is marinated in a proprietary blend of herbs, spices, and citrus juices. This cooking method gives the chicken a distinct and flavorful taste. El Pollo Loco also serves a variety of other Mexican-inspired dishes, including burritos, tacos, quesadillas, salads, and sides such as rice, beans, and guacamole.
El Pollo Loco prides itself on using fresh, high-quality ingredients without the use of artificial flavors or preservatives. They also offer healthier options for health-conscious customers, including grilled chicken breast and a selection of fresh vegetables.
As a fast-casual restaurant, El Pollo Loco provides both dine-in and take-out options, making it convenient for customers seeking a quick and delicious meal. Many locations also offer drive-thru services. In addition to its standalone restaurants, El Pollo Loco operates a few non-traditional locations, such as kiosks and food court stalls in select locations.
With a focus on customer satisfaction and consistently good food, El Pollo Loco has garnered a loyal customer base over the years. They continue to expand their presence, primarily in the southwestern United States, through company-owned restaurants as well as franchising opportunities.
In summary, El Pollo Loco Holdings, Inc. is a Mexican-inspired fast-food chain known for its flame-grilled chicken and a variety of other delicious dishes. They aim to offer fresh, flavorful, and convenient options to satisfy their customers' cravings for Mexican cuisine.