MGNI
- Magnite, Inc.
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Overview
Company Summary
Magnite, Inc. (MGNI) is a company that operates in the digital advertising industry. Formerly known as Rubicon Project, in 2020 it merged with Telaria to create Magnite. The company provides a technology platform that facilitates the buying and selling of digital advertising space on websites, mobile apps, and connected TV platforms.
One of Magnite's core offerings is its sell-side platform (SSP), which enables publishers to optimize their advertising inventory and monetize their digital content. Through sophisticated algorithms and real-time bidding, Magnite helps publishers connect with advertisers and maximize the revenue they generate from their online advertising slots.
On the buy-side, Magnite offers a demand-side platform (DSP) that allows marketers and advertisers to programmatically purchase digital advertising space across various platforms. This platform provides access to extensive ad inventory, targeting options, and data-driven insights to effectively reach their desired audience.
Magnite also specializes in connected TV (CTV) advertising, which refers to the delivery of advertising content through internet-connected television sets or devices. As CTV continues to gain popularity among viewers, Magnite assists advertisers in reaching their target audience through this medium by offering advanced targeting capabilities and analytics.
In summary, Magnite, Inc. is a digital advertising company that offers technology solutions for publishers and advertisers, enabling them to buy and sell ad space efficiently and effectively. Its platforms provide publishers with tools to optimize revenue generation, while marketers can leverage its solutions to reach their desired audience and achieve their advertising goals.