NCMI
- National CineMedia, Inc.
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Overview
Company Summary
National CineMedia, Inc., also known as NCMI, is a company that operates in the advertising industry, specifically focusing on cinema advertising. They work with movie theaters across the United States to deliver various advertising solutions to a captive and engaged audience.
NCMI's primary business model revolves around selling and delivering pre-show advertising content in movie theaters before the featured film begins. They create and curate a variety of engaging and entertaining content, such as commercials, branded content, movie trivia, and public service announcements, which are shown to the moviegoers.
The company partners with major movie theater chains, including AMC Entertainment, Cinemark Holdings, and Regal Entertainment Group, giving them access to a vast network of cinemas throughout the country. NCMI's advertising platform enables advertisers to target specific demographics and geographic areas, ensuring that their message reaches the right audience.
In addition to pre-show advertising, National CineMedia also offers other marketing and promotional opportunities to its clients. They provide in-theater lobby promotions, cinema promotions, and digital advertising options to help brands further engage with moviegoers and increase their brand visibility.
Furthermore, NCMI has expanded its services to include various ancillary businesses to complement its core cinema advertising operations. They operate a digital content distribution and entertainment network called CineXpress, which allows movie studios to distribute movie trailers and other promotional content digitally. NCMI also offers event programming, including live sports broadcasts, concerts, and other special events in theaters.
In summary, National CineMedia, Inc. is an advertising company specializing in cinema advertising. They collaborate with movie theaters nationwide to deliver pre-show advertisements and other promotional content to captivate and reach a large audience of moviegoers.