NKE
- NIKE, Inc.
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Overview
Company Summary
NIKE, Inc. is a multinational corporation primarily engaged in the design, development, manufacturing, and marketing of athletic footwear, apparel, equipment, accessories, and services. Established in 1964 and headquartered in Beaverton, Oregon, NIKE operates as one of the world's largest suppliers of athletic shoes and apparel.
The company operates through various business segments, including the NIKE Brand, Converse, and corporate operations. The NIKE Brand segment is the primary focus of the company's operations and offers a broad range of athletic footwear and apparel across several sports categories, including running, basketball, soccer, training, and more. NIKE collaborates with professional athletes, teams, and sporting events to develop innovative products that enhance performance and style.
In addition to footwear and apparel, NIKE offers equipment, such as balls, gloves, bags, and other athletic accessories. The company also provides digital fitness and activity tracking devices, through its NIKE Digital division, which helps consumers monitor and analyze their athletic performance.
NIKE operates an extensive retail network comprising of company-owned stores and digital commerce platforms. It also distributes its products through independent retailers and e-commerce channels globally. The company has a strong focus on the direct-to-consumer approach, aiming to connect directly with customers and provide personalized, unique experiences.
Furthermore, NIKE owns and markets the Converse brand, known for its iconic Chuck Taylor All Star sneakers. This brand operates its stores globally and also distributes its products through various channels.
As a company, NIKE emphasizes sustainability and corporate responsibility. It has set goals to reduce its environmental impact, promote inclusivity and diversity, and contribute positively to the communities it operates in.
Overall, NIKE, Inc. aims to inspire and innovate in the athletic industry by offering high-quality products, leveraging technology, and building strong relationships with athletes and customers worldwide.