NTCO
- Natura &Co Holding S.A.
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Overview
Company Summary
Natura &Co Holding S.A., commonly known as NTCO, is a multinational company that operates in the cosmetics, personal care, and beauty industries. It is a global leader in the cosmetics sector and consists of three major brands: Natura, The Body Shop, and Aesop.
Natura, the largest brand under Natura &Co, focuses on natural and sustainable products. It offers a wide range of cosmetics, skincare, and personal care items, emphasizing the use of natural ingredients sourced from the Amazon rainforest, such as essential oils, botanical extracts, and fruits. Natura believes in promoting environmental responsibility and social sustainability by incorporating ethical practices, sustainable packaging, and fair trade into its business model.
The Body Shop, another significant brand under NTCO, is a well-known global retailer of beauty and personal care products. The company specializes in skincare, makeup, fragrances, and body care items. The Body Shop has gained a strong following due to its strong commitment to producing cruelty-free and ethically-sourced products. It actively campaigns for various causes such as banning animal testing, supporting community fair trade, and promoting beauty inclusivity.
Aesop, a luxury skincare brand, is renowned for its minimalist product design and focus on plant-based ingredients. Targeting premium segment customers, Aesop offers a range of face, body, and hair care products infused with botanical extracts and essential oils. The brand emphasizes meticulous research to develop effective and high-quality products that cater to diverse skin types and concerns.
Apart from these three major brands, Natura &Co has a significant presence in various countries and markets worldwide, including Latin America, North America, Europe, Asia, and Africa. The company's strong commitment to sustainability, social responsibility, and ethical practices has helped it develop a loyal customer base and gain recognition as an industry leader.
NTCO's business model revolves around its commitment to natural, sustainable, and responsible beauty, making it an influential player within the cosmetics and personal care industry. Through its diverse portfolio of brands, the company aims to provide consumers with a wide range of products catering to different needs and preferences while prioritizing environmental and social impact.