PUBM
- PubMatic, Inc.
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Overview
Company Summary
PubMatic, Inc. is a digital advertising technology company that provides a cloud infrastructure platform to help publishers and advertisers optimize their programmatic advertising operations. The company's platform enables publishers to manage and sell their advertising inventory more efficiently, while also offering advertisers advanced targeting capabilities to reach their desired audience.
PubMatic's main offering is its sell-side platform, which is designed to maximize publishers' revenue by accessing demand from various sources such as advertisers, agencies, and ad networks. The platform provides publishers with tools to manage their inventory, streamline operations, and make data-driven decisions to achieve better ad monetization. It automates the process of selling ad space through real-time bidding (RTB) and header bidding, enabling publishers to reach a larger pool of potential buyers and increase their yield.
Additionally, PubMatic offers a suite of solutions that help publishers navigate the complexities of programmatic advertising. These include identity solutions, which assist publishers in understanding their users across different devices and channels, and analytics tools that offer insights into audience behavior and advertising performance. The company's platform is integrated with various demand-side platforms (DSPs) and ad exchanges, ensuring efficient, seamless, and transparent transactions between publishers and advertisers.
By empowering publishers to optimize their advertising inventory and enabling advertisers to deliver targeted campaigns, PubMatic aims to create a sustainable and efficient ecosystem for programmatic advertising. The company operates globally, serving major publishers and advertisers across industries such as media, e-commerce, technology, and more.