RAMP
- LiveRamp Holdings, Inc.
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Overview
Company Summary
LiveRamp Holdings, Inc. (RAMP) is a leading technology company that specializes in data connectivity and identity resolution solutions. They provide a platform that enables businesses to securely connect and utilize their customer data for a variety of purposes, such as marketing, personalization, measurement, and analytics.
LiveRamp acts as a bridge between disparate data sources, helping businesses integrate and unify data from multiple channels and touchpoints. Their platform allows companies to create a unified view of their customers, helping them better understand customer behavior and preferences.
One of LiveRamp's core capabilities is identity resolution, which involves matching and connecting customer profiles across various sources and devices. By consolidating and resolving identities, LiveRamp helps businesses create a more accurate and comprehensive view of their customers. This enables targeted advertising, personalized marketing campaigns, and better customer experiences.
The company also offers data onboarding services, allowing businesses to securely bring offline data into digital environments. LiveRamp helps companies onboard and activate their offline customer data, making it available for online advertising, targeting, and measurement.
Furthermore, LiveRamp facilitates data collaboration between companies by providing a secure and privacy-conscious data marketplace. This allows businesses to share data with trusted partners, further enhancing their understanding of customers and enabling more targeted marketing efforts.
In summary, LiveRamp Holdings, Inc. enables businesses to unlock the power of their customer data by securely connecting, consolidating, and integrating various data sources. They help businesses improve customer experiences, optimize marketing efforts, and make informed data-driven decisions.