RCKY
- Rocky Brands, Inc.
()
Overview
Company Summary
Rocky Brands, Inc. is a publicly-traded company that operates in the footwear industry. Founded in 1932, the company specializes in designing, manufacturing, and marketing premium quality footwear, apparel, and accessories for outdoor and occupational use.
Rocky Brands caters to a diverse range of consumers, including outdoor enthusiasts, hunters, hikers, and industrial workers. They offer a wide variety of footwear options, including rugged work boots, hiking boots, hunting boots, athletic footwear, and casual shoes. The company's products are known for their durability, comfort, and performance in challenging environments.
Apart from footwear, Rocky Brands also has a clothing and accessories division. They produce apparel such as jackets, shirts, pants, and accessories like gloves, hats, and socks. These products are designed to complement their footwear lines and provide customers with a complete solution for their outdoor or work-related needs.
Rocky Brands distributes its products through various channels, including direct-to-consumer sales through its e-commerce platform and brand-specific retail stores. They also have partnerships with national and regional retailers, as well as international distributors, to reach a broader customer base.
The company has a portfolio of well-known brands, including Rocky, Georgia Boot, Durango, Lehigh, Creative Recreation, and Michelin, each catering to specific market segments. This diverse brand portfolio allows Rocky Brands to serve different customer preferences and stay competitive in various market niches.
In addition to its focus on product quality and innovation, Rocky Brands also places importance on corporate social responsibility. They strive to maintain ethical business practices, environmentally sustainable operations, and a positive impact on the communities where they operate.
Overall, Rocky Brands, Inc. is a company dedicated to providing high-quality footwear, apparel, and accessories to outdoor enthusiasts and workers across various industries. Their commitment to excellence and diverse product range sets them apart in the competitive footwear market.