ROKU
- Roku, Inc.
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Overview
Company Summary
Roku, Inc. is a leading American company that specializes in streaming media platforms and devices. They are best known for manufacturing and selling the Roku streaming players, which provide access to a wide range of streaming content such as movies, TV shows, music, and more.
Roku offers a comprehensive ecosystem that includes both hardware and software components. Their devices, commonly known as Roku players, are small set-top boxes, streaming sticks, and smart TVs that connect to a user's television and allow them to stream content from popular streaming services like Netflix, Hulu, Amazon Prime Video, and numerous others.
Apart from the hardware products, Roku also offers the Roku OS, a proprietary operating system powering their devices. This operating system provides users with an intuitive interface, making it easy to navigate and search for content across various streaming platforms. It also enables users to personalize their Roku experience by creating customized home screens, adding preferred channels, and downloading apps.
Additionally, Roku operates the Roku Channel, a platform that offers free and premium content to Roku users. The platform provides a collection of movies, TV shows, news, and other channels that can be accessed directly through Roku devices.
Roku generates revenue by partnering with various content providers and streaming services, allowing them to offer their channels and subscriptions on their platform. The company also earns revenue through advertising and partnerships with advertisers who want to reach the Roku user base.
In summary, Roku, Inc. is a company that specializes in streaming media platforms and devices. They provide users with a wide range of options to stream content from various sources through their hardware products, operating system, and the Roku Channel.