SOHU
- Sohu.com Limited
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Overview
Company Summary
Sohu.com Limited is a Chinese technology company that operates through three key business segments: online advertising, search and online gaming, and brand advertising. Established in 1996, Sohu.com has grown to become one of China's leading online media, search, gaming, and brand advertising companies.
In the online advertising segment, Sohu.com offers diverse advertising solutions and services to businesses, helping them reach their target audience through various platforms such as the company's websites, mobile apps, and other online properties. With substantial user traffic and a vast network of partner websites, Sohu.com provides advertisers with a wide reach and effective audience targeting capabilities.
The search and online gaming segment consists of Sohu.com's search engine platform called Sogou. Sogou is a popular search engine in China, focused on delivering relevant search results while offering a range of value-added services such as online translation, voice recognition, and smart hardware integration. Additionally, Sohu.com operates a portfolio of online games, catering to the growing demand for interactive entertainment in China.
Lastly, Sohu.com also offers brand advertising services through its subsidiary, Changyou. Changyou primarily engages in the development and operation of online games and also provides a platform for various industries to promote their brands through targeted advertising campaigns.
Overall, Sohu.com Limited operates in the online media and advertising space, leveraging its broad range of services and technologies to serve businesses' marketing needs, deliver user engagement through search and gaming, and facilitate brand promotion within the Chinese market.