TRMR
- Tremor International Ltd
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Overview
Company Summary
Tremor International Ltd, commonly known as TRMR, is a global advertising technology company that specializes in providing innovative solutions for digital advertising campaigns. TRMR operates in multiple segments of the advertising industry, including video, display, and mobile advertising.
TRMR primarily offers its services through its proprietary platform called the Tremor Video DSP (Demand-Side Platform). This platform enables advertisers to programmatically purchase and manage digital advertising inventory across various channels, such as desktop, mobile, and connected TV.
One of TRMR's key strengths lies in its expertise in video advertising. The company offers its clients advanced video ad formats, including in-stream, out-stream, and in-display placements, which can enhance brand visibility and engagement. TRMR also provides targeted audience reach and uses data-driven algorithms to optimize ad delivery and performance.
In addition to video advertising, TRMR also offers display and mobile advertising through its platform. This allows advertisers to create and target visually appealing ad campaigns across websites, apps, and other digital media channels.
Another noteworthy aspect of TRMR's services is its focus on brand safety and transparency. The company utilizes various tools and technologies to ensure that ad placements align with brand guidelines and do not appear alongside inappropriate or unsafe content. This helps in maintaining the credibility and integrity of advertisers' brands.
Overall, Tremor International Ltd (TRMR) functions as an advertising technology company that delivers innovative solutions for digital advertising, with a particular emphasis on video advertising, brand safety, and transparency. By leveraging its platform and expertise, TRMR aims to help advertisers effectively reach their target audiences and drive meaningful results.