UA
- Under Armour, Inc.
()
Overview
Company Summary
Under Armour, Inc. is a multinational company primarily engaged in the design, development, marketing, and distribution of athletic performance apparel, footwear, and accessories. Founded in 1996 by Kevin Plank, the company has grown to become a prominent player in the sports apparel industry.
Under Armour's products are designed to provide athletes and fitness enthusiasts with innovative sportswear that enhances performance and comfort. The company's offerings cater to a wide range of athletic activities, including running, training, basketball, soccer, golf, and yoga, among others.
One of Under Armour's key strengths lies in its use of advanced technologies and materials in its products. The company invests heavily in research and development to create apparel and footwear that offer unique performance-enhancing features such as moisture-wicking, temperature regulation, compression, and durability.
Under Armour markets its products through various channels, including direct-to-consumer sales through its own retail stores and e-commerce platform, as well as wholesale distribution to sporting goods stores, department stores, and online retailers.
In addition to its sports apparel offerings, Under Armour has expanded into other segments, such as connected fitness, with the acquisition of health and fitness apps like MyFitnessPal, MapMyFitness, and Endomondo. This move has allowed Under Armour to integrate digital technology, data tracking, and community engagement into its brand ecosystem.
Overall, Under Armour's mission is to empower athletes and individuals with performance-enhancing gear that helps them perform better, train harder, and achieve their fitness goals. The company's commitment to innovation, quality, and brand marketing has positioned it as a leading player in the highly competitive sports apparel industry.