UAA
- Under Armour, Inc.
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Overview
Company Summary
Under Armour, Inc. is a multinational sports clothing and accessories company known for its performance-based apparel, footwear, and accessories. The company designs, develops, markets, and sells a wide range of products, primarily targeting athletes and fitness enthusiasts.
Under Armour's product line includes athletic wear such as t-shirts, hoodies, compression garments, shorts, leggings, and sports bras, as well as footwear for various sports like running, basketball, soccer, and training. They also offer accessories like bags, hats, gloves, and socks designed for athletic performance and functionality.
The company differentiates itself by focusing on innovation and technology. Under Armour incorporates advanced materials and manufacturing techniques to create products that are lightweight, breathable, moisture-wicking, and provide optimal support, flexibility, and comfort.
Under Armour primarily operates through multiple distribution channels, including wholesale, direct-to-consumer (e-commerce and retail stores), and licensing arrangements. They partner with various athletes, teams, and fitness influencers to enhance their brand image and market presence.
While initially gaining popularity in the United States, Under Armour has expanded globally and now serves customers in many countries worldwide. They cater to a wide range of sports and activities, targeting both professional athletes and everyday fitness enthusiasts.
In recent years, Under Armour has also ventured into connected fitness products and services by acquiring fitness app companies like MapMyFitness, MyFitnessPal, and Endomondo. This allows them to provide digital platforms that integrate with their products, providing users with personalized training plans, activity tracking, and nutritional guidance.
Overall, Under Armour aims to empower athletes and individuals striving for active, healthy lifestyles by providing technologically advanced and stylish sportswear and accessories.