URBN
- Urban Outfitters, Inc.
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Overview
Company Summary
Urban Outfitters, Inc. is a multinational lifestyle retail company that operates a portfolio of brands primarily focused on young adults. The company operates through three major segments: Urban Outfitters, Anthropologie, and Free People.
The Urban Outfitters segment offers a variety of fashion-forward apparel, accessories, and home goods for men and women. Its target audience includes college students and individuals looking for trendy, unique, and affordable fashion options. This segment emphasizes on a casual, urban, and bohemian aesthetic portrayed through its clothing lines.
Anthropologie, another segment of Urban Outfitters, caters to a slightly older demographic and offers sophisticated and contemporary women's apparel, accessories, home decor, and beauty products. Anthropologie focuses on providing an eclectic mix of modern and vintage-inspired designs with an emphasis on quality craftsmanship and unique details.
The Free People segment targets young women seeking a bohemian and free-spirited style. It offers a range of apparel, intimates, accessories, and footwear that reflect a relaxed and unconventional lifestyle. Free People's designs are known for their femininity, intricate detailing, and a mix of vintage and contemporary influences.
In addition to its core brands, Urban Outfitters, Inc. also operates several small brands and concepts such as Terrain (a home and garden retailer), BHLDN (a wedding brand), and Nuuly (a fashion rental subscription service).
Overall, Urban Outfitters, Inc. aims to provide a wide range of on-trend and individualistic fashion options, catering to various lifestyles and preferences within the young adult market.