VSCO
- Victoria's Secret & Co.
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Overview
Company Summary
Victoria's Secret & Co. (VSCO) is a well-known American retailer specializing in lingerie and various beauty products. Originally founded in 1977, the company has now grown to be a prominent player in the intimate apparel industry.
VSCO operates primarily through its subsidiary, Victoria's Secret. The brand is renowned for its distinctive lingerie collections, including bras, panties, sleepwear, and loungewear. They cater to a broad range of styles, from everyday essentials to glamorous and luxury pieces. Victoria's Secret products are designed to make women feel confident, comfortable, and stylish.
Apart from lingerie, Victoria's Secret also offers a diverse range of beauty and fragrances products. This includes fragrances, body care items, accessories, and makeup. The company markets its beauty products under the brand Victoria's Secret Beauty, providing customers with various options to enhance their personal care routines.
Victoria's Secret operates a large network of stores across the United States and globally, both company-owned and through franchise partnerships. Through these brick-and-mortar locations, they create an immersive shopping experience for customers, showcasing their products and maintaining the brand's image.
In recent years, the company has been expanding its online presence, allowing customers to browse and purchase products through their e-commerce platform. Additionally, Victoria's Secret occasionally collaborates with renowned designers and celebrities, creating exclusive collections and limited-edition items to attract a wider audience.
Overall, Victoria's Secret & Co., through its flagship subsidiary Victoria's Secret, focuses on providing women with a wide range of high-quality lingerie, beauty, and personal care products, capitalizing on its brand image, and offering a distinctive shopping experience both in-store and online.