VVI
- Viad Corp
()
Overview
Company Summary
Viad Corp (VVI) is a global company that provides experiential marketing services and events management. They specialize in creating and delivering live events, exhibits, and entertainment experiences for various industries and clients.
Viad operates through two business segments: GES (Global Experience Specialists) and Pursuit. GES is a leading provider of live event services, including exhibit design and build, logistics coordination, event activation, audiovisual production, and marketing services. They work closely with clients to plan and execute the entire event experience, ensuring all aspects are seamlessly integrated.
Pursuit, on the other hand, focuses on creating and managing unique tourism and hospitality experiences in iconic destinations. This segment operates various attractions, lodges, transportation services, and retail outlets in popular tourist locations, with a focus on delivering exceptional customer experiences.
Overall, Viad leverages its expertise in marketing, event management, and hospitality to help its clients create unforgettable experiences that engage their audiences and drive business results. Through its GES and Pursuit segments, the company aims to enrich lives with memorable events and create lasting connections between brands, businesses, and consumers.