WDFC
- WD-40 Company
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Overview
Company Summary
WD-40 Company is a global consumer products company that specializes in creating and marketing maintenance and cleaning solutions. Founded in 1953, the company is best known for its flagship product, WD-40 Multi-Use Product, which is a versatile and multi-purpose liquid that provides lubrication, corrosion protection, and helps to loosen stuck parts.
The company's product lineup extends beyond WD-40 Multi-Use Product, including various specialized maintenance and cleaning solutions. This includes products like WD-40 Specialist line, which offers targeted solutions for specific applications such as rust prevention, bike maintenance, electrical maintenance, and more. The WD-40 Specialist line also includes products like degreasers, mold and mildew removers, and silicone sprays.
WD-40 Company serves different consumer segments, including DIY (do-it-yourself) individuals, trade professionals, and industrial users. Their products are used in various industries including automotive, construction, manufacturing, agriculture, and household maintenance.
Beyond its product offerings, WD-40 Company focuses on innovation to enhance its product portfolio. The company invests in research and development to develop new products and improve existing ones. They also collaborate with trade professionals and customers to understand their specific needs and develop tailored solutions.
In addition, WD-40 Company places importance on maintaining a strong brand presence and expanding its global reach. They rely on marketing and advertising efforts to create awareness and build brand loyalty. The company distributes its products through multiple channels, including retailers, wholesalers, and e-commerce platforms worldwide.
Overall, WD-40 Company is dedicated to providing effective maintenance and cleaning solutions to individuals and industries, helping them to keep machinery, equipment, and everyday objects in optimal working condition.