WWW
- Wolverine World Wide, Inc.
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Overview
Company Summary
Wolverine World Wide, Inc., commonly known as WWW, is a global footwear and apparel company. With a rich history dating back to 1883, the company has established its name as a leader in the industry.
WWW operates through three main segments: Wolverine Michigan Group, Wolverine Boston Group, and Wolverine Heritage Group. Each segment focuses on different sectors of the market, catering to various consumer demands.
The Wolverine Michigan Group primarily specializes in performance-driven footwear and apparel. Some of their well-known brands in this segment are Merrell, Cat Footwear, Chaco, and Hush Puppies. Merrell is especially recognized for its hiking boots and outdoor footwear, while Cat Footwear offers rugged and durable work boots. Chaco is popular for its adventure sandals, and Hush Puppies provides casual and comfortable shoes.
The Wolverine Boston Group focuses on fashion-forward footwear and apparel, targeting more style-conscious consumers. This segment includes brands like Sperry, Saucony, and Keds. Sperry is renowned for its boat shoes, Saucony stands out with its athletic footwear, and Keds is famous for its casual canvas sneakers.
Lastly, the Wolverine Heritage Group concentrates on the heritage-inspired footwear and lifestyle categories. This segment includes brands such as Wolverine, Bates, and Harley-Davidson Footwear. Wolverine is recognized for its work boots and rugged casual shoes, Bates specializes in military and uniform footwear, and Harley-Davidson Footwear offers motorcycle-inspired boots and shoes.
In addition to footwear, Wolverine World Wide also produces apparel and accessories that complement its footwear offerings. The company has a widespread distribution network, selling its products through various channels, including company-owned stores, e-commerce platforms, and retail partners worldwide.
In summary, Wolverine World Wide, Inc. is a diverse company with a broad portfolio of brands catering to different market segments, ranging from performance-driven footwear to fashion-forward styles, and heritage-inspired offerings.