ZETA
- Zeta Global Holdings Corp.
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Overview
Company Summary
Zeta Global Holdings Corp. (ZETA) is a technology company that specializes in customer acquisition, engagement, and retention solutions for businesses across various industries. They provide a comprehensive suite of marketing tools and services that help businesses understand and connect with their customers effectively.
Zeta offers a data-driven approach to marketing, leveraging advanced analytics and artificial intelligence technology to gain insights into customer behavior and preferences. Their platform enables businesses to create targeted marketing campaigns, personalized messaging, and dynamic content across various digital channels including email, social media, and mobile.
One key aspect of Zeta's offerings is their Customer Data Platform (CDP), which allows businesses to unify and manage customer data from multiple sources in real-time. This enables companies to have a holistic view of their customers and deliver personalized experiences at scale, ultimately driving customer loyalty and boosting revenue.
In addition to their marketing solutions, Zeta also provides data services, including data licensing and monetization, which allow businesses to leverage their data assets for additional revenue opportunities or gain access to relevant external data to enhance their marketing efforts.
Overall, Zeta Global Holdings Corp. enables businesses to optimize their marketing strategies, enhance customer engagement, and drive revenue growth through their comprehensive suite of tools and services powered by data-driven insights and innovative technology.