ZUMZ
- Zumiez Inc.
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Overview
Company Summary
Zumiez Inc. is a specialty retailer that primarily caters to young people interested in action sports, streetwear, and related lifestyle merchandise. The company was founded in 1978 by Tom Campion and Gary Haakenson and is headquartered in Lynnwood, Washington.
Zumiez operates a chain of stores located primarily in the United States and Canada. Their stores offer a wide range of products, including apparel, footwear, accessories, and hardgoods from established and emerging brands in the action sports industry. The company focuses on capturing the spirit and culture of action sports such as skateboarding, snowboarding, and surfing.
Zumiez's target customer base consists mainly of teenagers and young adults who are passionate about alternative sports and the associated urban fashion trends. Through its stores and online platform, Zumiez aims to provide a unique shopping experience that combines retail with entertainment and a sense of community.
The company also sponsors and supports various events and initiatives within the action sports community. This includes organizing contests, producing videos, and supporting professional athletes. Zumiez believes in nurturing and promoting the action sports lifestyle and its related subcultures.
Zumiez's success stems from its ability to identify and curate relevant and authentic brands that resonate with its target audience. By catering directly to the needs and preferences of its customers, the company has become a reputable and influential player in the action sports retail industry.
Overall, Zumiez Inc. is focused on offering a diverse range of products and experiences that reflect the unique interests and style of the youth culture associated with action sports and streetwear.